Chief Product Officer

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David Ashford

David Ashford

Nomia - David Ashford
Nomia - David Ashford

David is Chief Product Officer at Nomia, where he leads product, technology and procurement operations. He brings more than 35 years of experience across product management, digital strategy and software engineering, with deep expertise spanning e-commerce, fintech, mobile and enterprise digital platforms.

David began his career in product development at Harpur Group, the UK’s leading fuel card and employee cost management provider, where he built management information and billing solutions. He later led information systems across UK agencies within the Publicis Group before co-founding his own e-business consultancy, which was acquired in 2001. Following the acquisition, David worked on turnaround programmes for private equity firms and delivered digital transformation and e-business consultancy for a range of international organisations.

After relocating to the UAE in 2009, David ran an industry-building investment fund for the Abu Dhabi government before joining The Entertainer as Chief Information Officer. There, he led the organisation’s transition to a mobile-first platform, driving significant shareholder value and supporting a successful exit. Prior to joining Nomia in 2025, David also co-founded two fintech start-ups.

David holds a Bachelor’s degree in Pure Mathematics from the University of Liverpool and an MBA from Henley Management College. With experience across blue-chip organisations, high-growth SMEs and his own ventures, he is known for aligning teams around a shared vision and building momentum to deliver meaningful results.

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Get in Touch

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Ready to revolutionise

your procurement?

See how Nomia's Al-powered platform delivers cost savings, compliance, and visibility to optimise every stage of procurement.

abstract dots
Purple Ring

Get in Touch

back_hand

Ready to revolutionise

your procurement?

See how Nomia's Al-powered platform delivers cost savings, compliance, and visibility to optimise every stage of procurement.

abstract dots
Purple Ring

Get in Touch

back_hand

Ready to revolutionise

your procurement?

See how Nomia's Al-powered platform delivers cost savings, compliance, and visibility to optimise every stage of procurement.

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Nomia is an AI-powered procurement platform that combines intelligent automation with human expertise to help organisations unlock savings, reduce risk, and streamline supplier management with full visibility and control

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Nomia © 2026. All Rights Reserved.

Nomia Logo

Nomia is an AI-powered procurement platform that combines intelligent automation with human expertise to help organisations unlock savings, reduce risk, and streamline supplier management with full visibility and control

Linkedin

Nomia © 2026. All Rights Reserved.

Nomia Logo

Nomia is an AI-powered procurement platform that combines intelligent automation with human expertise to help organisations unlock savings, reduce risk, and streamline supplier management with full visibility and control

Linkedin

Nomia © 2026. All Rights Reserved.